You’re attending a trade fair. You need a company to build your stand. Here are a few rules:

• After choosing your trade fair and your stand location, you have decided on a ‘naked’ stand.
• You must now choose your means of communication.
• The way you communicate is intrinsically linked to the construction of your booth and to your company image. There are several choices available; one of which is to use a stand designer (a company that builds customised stands). In this case you need to provide him with certain elements.
• The architectural regulations of the exhibition. This allows him to plan the construction of your stand according to the rules imposed by the organizer
• The layout of your stand and the stand number. This allows him to place you on a general plan and to define the direction the visitors will take during the salon.
• Your company’s corporate identity (the logo in general)
• A briefing on your requirements for the creation of your stand
• The partitions (the exhibition plan shows you if you have a stand with one or more closed sides depending on the adjacent stands)
• A storeroom (not essential) to store a coffee machine, fridge, electrical cabinet, clothing. etc. if necessary
• Floor covering (rug, carpet or other…)
• Lighting (bright or muted, warm, cold…)
• Signage (logo or visuals for your stand)
• Specific areas (office space, discussion area)
• Particular furniture needs (bar, shelves etc.)
• A two level stand if the regulations allow this
• Cleaning (this can be prior to the show only or a daily service)
• Once you have outlined your stand the stand designer will make you an offer
• Once the offer is accepted the stand designer becomes the guarantor of the construction and implementation of the stand in keeping with your expectations.