When you consult a stand Designer…
You’re attending a trade fair. You need a company to build your stand. Here are a few rules:
- After choosing your trade fair and your stand location, you have decided on a ‘naked’ stand.
- You must now choose your means of communication.
- The way you communicate is intrinsically linked to the construction of your booth and to your company image. There are several choices available; one of which is to use a stand designer (a company that builds customised stands). In this case you need to provide him with certain elements.
- The architectural regulations of the exhibition. This allows him to plan the construction of your stand according to the rules imposed by the organizer
- The layout of your stand and the stand number. This allows him to place you on a general plan and to define the direction the visitors will take during the salon.
- Your company’s corporate identity (the logo in general)
- A briefing on your requirements for the creation of your stand
- The partitions (the exhibition plan shows you if you have a stand with one or more closed sides depending on the adjacent stands)
- A storeroom (not essential) to store a coffee machine, fridge, electrical cabinet, clothing. etc. if necessary
- Floor covering (rug, carpet or other…)
- Lighting (bright or muted, warm, cold…)
- Signage (logo or visuals for your stand)
- Specific areas (office space, discussion area)
- Particular furniture needs (bar, shelves etc.)
- A two level stand if the regulations allow this
- Cleaning (this can be prior to the show only or a daily service)
- Once you have outlined your stand the stand designer will make you an offer
- Once the offer is accepted the stand designer becomes the guarantor of the construction and implementation of the stand in keeping with your expectations.